We spend a ton on exclusive digital leads but our booking rate was way below the 70% industry average. Keith's team ghost-shopped us and proved our response time was over 20 minutes. He gave us a speed-to-lead protocol and a killer phone script that completely changed how we handle incoming calls. Now our team quickly and confidently books appointments on the first call. The change was almost instant and since then we’ve partnered with the Infinity Methods team to increase closings.

I built this company from one truck to 13 crews, and I know how to close a deal, but I can't be on every sales call. Infinity Methods ghost shopped our inbound team and then reviewed some of our field reps habits. It turns out my guys were folding the second a homeowner bitched about the price or said they wanted to wait on insurance. Keith handed us real answers on what to say to beat those objections. We saved three deals the same week we met with him.

In this business, word of mouth is everything, but our guys were just pocketing a check and moving to the next roof without ever getting referrals. The undercover buyer call caught our guys ignoring the neighborhood drop sequence after a build. On our 15-minute call, we got a new referral script and a program that is actually booking new appointments from our old completed jobs. Booking presentations from inbound calls also shot up and within 3 weeks of running it we closed more than 100k in new deals. We are hoping to partner with Keith in early spring.

I’m so busy managing builds and dealing with suppliers that I didn't realize how many appointments my team was losing to silly objections. Keith’s team did his ghost shopping of our front office and fixed our appointment booking script, then showed us our confirmation process was completely broken. He gave us a multi-touch text and call sequence to run before the rep even leaves the office. Overnight our bookings went up and cancellations went down, and my sales reps stopped wasting gas and time driving to cancelled appointments.

We hire what we think are experienced sales reps, pay them a solid commission, and expect them to produce. When Keith's team went undercover and secretly shopped our booking team, it was ugly. Our top rep completely skipped our qualification process and after hearing what our script sounded like, I realized why we weren’t converting enough leads. Keith’s custom script changes and easier qualification guide he gave us on our video call helped me get everyone back in line before I wasted another dime on leads.

In the custom deck and patio space homeowners can take forever to make a decision. I knew our front office was letting leads go cold, but the undercover buyer gave us a total reality check. Our team was treating a $40k backyard build like a cheap transaction and failing to handle basic design objections on the spot. Keith gave us a localized script change that forced our reps to tie the quote to actual lifestyle value instead of just materials. We locked down two massive custom builds right after putting it to work and are partnered with them for as long as we can.